Privacy Policy

Effective Date: 17 July 2026

1. Introduction

This Privacy Policy explains how Elle Beauty Ltd, trading as Lasting Enhancements (“we”, “our”, “us”), collects, uses and protects your personal information when you use our website, contact us or book treatments.

We are committed to protecting your privacy and handling your personal data responsibly in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Business Details

Business Name: Elle Beauty Ltd (Trading as Lasting Enhancements)

Company Number: 04672206

Address:

Metropolitan House
Longrigg
Swalwell
Newcastle Upon Tyne
United Kingdom
NE16 3AS

Email:
lastingenhancements@yahoo.co.uk

Telephone:
+44 7801 628223

3. Information We Collect

Depending on how you interact with us, we may collect:

Personal Information

• Full name

• Email address

• Telephone number

• Date of birth (where required)

• Appointment details

• Treatment history

• Payment information (processed securely through our payment providers)

Health Information

To provide treatments safely, we may ask you for relevant medical information, including:

• Medical conditions

• Allergies

• Current medication

• Previous treatments

• Pregnancy status where relevant

This information is only collected where necessary to assess treatment suitability.

4. How We Collect Your Information

We may collect information when you:

• Complete our website contact form

• Book appointments online

• Contact us by phone, email or social media

• Attend consultations or treatments

• Subscribe to marketing communications

• Browse our website

5. How We Use Your Information

We use your information to:

• Manage appointments

• Respond to enquiries

• Provide consultations and treatments

• Process payments

• Send booking confirmations and reminders

• Improve our website and services

• Comply with legal obligations

• Send marketing communications where you have consented

6. Online Booking

Appointments booked through our website are managed using Square Appointments.

When you book online, your information is securely processed by Square in accordance with their own privacy policy.

7. Payments

Payments made online or in clinic are securely processed using trusted third-party payment providers.

We do not store your full payment card details.

8. Marketing Communications

Where you have chosen to receive marketing communications, we may send updates about:

• New treatments

• Promotions

• Special offers

• Clinic news

You may unsubscribe at any time using the unsubscribe link in our emails or by contacting us directly.

9. Website Analytics

We use analytics tools, including Google Analytics, to understand how visitors use our website.

This information helps us improve the website and user experience.

Analytics data is collected anonymously where possible.

10. Advertising

We use the Meta Pixel to help measure advertising performance and improve the relevance of adverts shown on Facebook and Instagram.

This may involve cookies being stored on your device.

11. Cookies

Our website uses cookies to improve functionality and enhance your browsing experience.

Cookies may be used to:

• Remember preferences

• Measure website performance

• Understand visitor behaviour

• Improve our services

You can control or disable cookies through your browser settings.

12. Treatment Photographs

With your express consent, we may take before and after photographs.

These photographs are used to:

• Monitor treatment progress

• Maintain accurate treatment records

• Share results for marketing purposes only where separate consent has been given

You may withdraw your consent for marketing use at any time.

13. Sharing Your Information

We do not sell your personal information.

We may share information with trusted service providers where necessary, including:

• Square (appointments and payments)

• Google Analytics

• Meta

• Professional advisers where legally required

• Regulatory or law enforcement authorities where required by law

All third parties are expected to protect your information appropriately.

14. Data Retention

We retain personal information only for as long as reasonably necessary to:

• Provide our services

• Meet legal obligations

• Resolve disputes

• Maintain treatment records where appropriate

Once no longer required, information is securely deleted or anonymised.

15. Your Rights

Under UK GDPR you have the right to:

• Access your personal information

• Correct inaccurate information

• Request deletion where applicable

• Restrict processing

• Object to certain processing

• Request data portability

• Withdraw consent where processing is based on consent

To exercise your rights, please contact us using the details provided above.

16. Data Security

We take reasonable technical and organisational measures to protect your personal information against:

• Unauthorised access

• Loss

• Misuse

• Disclosure

• Alteration

Although no online system is completely secure, we work to protect your information using appropriate security measures.

17. Third-Party Websites

Our website may contain links to third-party websites.

We are not responsible for the privacy practices or content of those websites.

We recommend reviewing their privacy policies before providing personal information.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

The latest version will always be published on our website together with the effective date.

19. Contact Us

If you have any questions about this Privacy Policy or how your personal information is handled, please contact:

Elle Beauty Ltd (Trading as Lasting Enhancements)

Metropolitan House
Longrigg
Swalwell
Newcastle Upon Tyne
NE16 3AS

Email: lastingenhancements@yahoo.co.uk

Telephone: +44 7801 628223